Type: Non-Profit

Department: Marketing

Title of the Role: Senior Director, Brand & Content

Short Description of Role: ***Application Deadline: November 27th @ 12pm EST***

About Your Opportunity: Farm Sanctuary seeks a dynamic and creative Senior Director of Brand and Content to join our passionate team. The Senior Director will be responsible for shaping and implementing Farm Sanctuary’s brand identity, content, and strategy to enhance its digital and offline audience and grow revenue. This individual will lead a team of talented professionals, including a Director of Content, a Writer, two Content Marketing Producers, a Media Relations Specialist, an Audio-Visual Content Producer, and a Senior Manager of Photo and Video Production.

Responsibilities:

- Brand Strategy
- Develop and execute Farm Sanctuary’s brand strategy to ensure consistency and resonance across all communication channels.
- Oversee the development of brand guidelines, ensuring consistent messaging and visual representation across all platforms.
- Content Creation and Management
- Lead the content team in creating compelling, informative, and engaging content for various channels, including social media, website, email campaigns, and print materials.
- Ensure content aligns with Farm Sanctuary's values and resonates with the target audience.
- Create content for the development team, both online and offline assets, in collaboration with the Chief - - Development Officer.
- Audience Engagement
- Develop and implement strategies to increase audience engagement, reach new demographics, and amplify the impact of Farm Sanctuary’s message.
- Storytelling
- Craft compelling narratives to effectively communicate Farm Sanctuary’s mission, values, and impact, with a focus on activism and advocacy.
- Media Relations
- Supervise the media and public relations manager to secure media coverage, enhance Farm Sanctuary’s visibility, and amplify key messages to a broader audience.
- Campaign Development
- Contribute to the planning and execution of campaigns and initiatives aimed at raising awareness about factory farming and promoting ethical and sustainable alternatives.
- Revenue Growth and Development
- Work closely with the Chief Development Officer to develop content and strategy to grow revenue, engaging donors and supporters effectively.
- Develop fundraising campaigns and initiatives, integrating compelling narratives to drive financial support.
- Team Management
- Supervise and provide guidance to the Director of Content, Writer, Content Marketing Producers, Audio-= - - - Visual Content Producer, Media and Public Relations Specialist, and Senior Manager of Photo and Video Production.
- Foster a collaborative and creative work environment, encouraging professional growth and development among team members.
- Coordinate team efforts to meet deadlines and achieve strategic goals.
- Cross-Functional Leadership
- Lead the Brand and Marketing "pod," a cross-functional team that works collaboratively to create compelling content, engage supporters, and grow the audience and revenue.
- Collaborate with internal departments and external partners to develop joint initiatives, co-branded content, and mutually beneficial relationships.

Preferred Qualifications:

Ideal candidate will have 5 to 8 years of experience in brand management, content creation, or related roles.
Effective written and verbal communication skills.
Strong strategic thinking and analytical abilities.
Proven leadership experience with a track record of managing and inspiring high-performing teams.
Compelling storytelling and communication skills, with the ability to convey complex ideas clearly and compellingly.
Proven track record of hands-on experience in digital marketing, deep understanding of organizational social media trends and history of successfully navigating emerging platforms.
Demonstrated ability to collaborate effectively with cross-functional teams and constituents.
Results-oriented mindset with the ability to analyze data, measure the impact of content initiatives, and adjust strategies accordingly.
Experience utilizing software platforms to work efficiently, including but not limited to Asana, Slack, Virtual meetings, and Google Suite. Proficient with virtual platforms and tools.
Commitment to equity, social justice, and Farm Sanctuary’s mission and alignment with Farm Sanctuary’s values of compassion, understanding, integrity, transformation, and freedom.
Commitment to, and experience with equity and social justice and the principles embedded in Farm Sanctuary’s mission.

We embrace candidates from a range of backgrounds and experiences, regardless of whether they satisfy all the specified requirements. We encourage you to apply, even if you have an unconventional or non-traditional background.

Job Specifications:

Terms of employment: Regular, full-time, exempt position
Reports to: Chief Executive Officer
Direct reports: Approximately 6
Location: Remote in the United States
Pay: $115,000-130,000 per year, commensurate with experience and qualifications
Travel: 1 to 4 times a year, regionally or nationally
Benefits: Competitive benefits package, including 13 paid holidays; generous paid time off; health, dental, vision, and life insurance; 403(b) plan; flexible spending accounts; long-term disability insurance; free access to the CALM meditation app; and access to the Nivati wellness platform
Technology: To ensure optimal performance of our remote technology, internet connections are required for all remote positions and are not supplied by the organization.

Our Process:

Stage 1: 30-minute phone interview with our Talent Acquisition Manager
Stage 2: 45-minute virtual interview with our Chief of Staff & Director of Board Relations
Stage 3: 45-minute virtual interview with our Chief Executive Officer
Stage 4: Reference checks
Stage 5: Job offer

Farm Sanctuary is committed to a diverse, equitable, and inclusive workplace where all employees are respected, valued, and feel a sense of belonging. We work hard to provide equal opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type. We take our duty seriously to protect employees with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

We believe that our prioritization of diversity, equity, and inclusion is a strength and essential to achieving our mission. A diverse workforce brings many perspectives, ideas, and experiences, leading to more creative and effective solutions to our complex issues. By embracing diversity and creating an inclusive environment, we foster a culture of belonging where innovation and growth can thrive. We are dedicated to promoting diversity, equity, and inclusion in all aspects of our organization, including hiring and recruitment practices, employee development and training, and interactions with the communities we serve. We believe that diversity, equity, and inclusion are core components in fulfilling our mission of rescuing and protecting farmed animals from cruelty, and we are committed to creating a culture of respect, civility, and compassion for all.

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for this position. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

Any photos or videos taken in the scope of employment and/or related to Farm Sanctuary are considered work product and intellectual property of Farm Sanctuary.

Location: North America

Country: United States

City: Watkins Glen

Application Deadline: November 27, 2023

Application Link: https://grnh.se/0d0b59cd3us

Remote: Yes

Time Commitment: Full-time