Founder Spotlight: Ellen Soria (Lolita's Guiltless Margaritas)
Meet Ellen Soria:
We specialize in cold press juicing specifically for margarita flavors. We are a clean-label company, free from preservatives, no artificial flavors, no added colors, and zero stabilizers. Our concept is, that consumers take our products home, mix them with alcohol for a margarita (pairs with any clear spirit) mix with sparkling water for an amazing, refreshing mocktail, or enjoy them straight -up! We are a citrus company, not a sweets company. We are incredibly low on our calories and sugars per serving. We are providing customers with cleaner and leaner products for daily consumption.
Location:
Los Angeles, California, USA
When did you launch the business?
2022
Become a member today!
Join the world’s largest plant-based business community 🌱
Get access to: mentors, resources, events, opportunities, discounts, and more!
Startup Stage:
Pre-Seed
What led you to where you are today?
Consistency, determination, and resilience. Entrepreneurship is NOT an easy road and you have to put yourself into a state of competitiveness. I’m an athlete and that’s exactly how I treat my business, I’m competing against behemoths, but it’s the small details and bounce back that get you the furthest.
What do you wish you knew before embarking on your entrepreneurial journey?
The journey will be long, and daunting, and one of the greatest challenges you will face is yourself. Pay attention to the people you keep around you because their energy can be infectious, for better or for worse. Work on your mindset and positive routines from the beginning, this will help you push through your darkest days, and get you to your milestones.
What is the most difficult decision you've had to make regarding your business so far?
I can’t say there is 1 thing that has been a difficult decision, every day I choose my business and the future of its success. Some days you miss out on hanging with your friends, trips, and even holidays. Obviously, people always say “Take time for yourself,” but sometimes that’s not a reality, especially when you are bootstrapping from nothing. Yes, in time I’ll have the option to take days off and celebrate with friends and family, but right now it’s about not veering off course.
What can you help the VEGPRENEUR community with?
We help expand vegan options in the market while also bringing products that fit within the clean-label segment as well.
How can the VEGPRENEUR community help you?
We appreciate the support in helping us grow our brand awareness as we increase our sales. We are also doing a raise and would love to connect with Angels who are experienced with CPG - F&B at pre-seed stages.
Fun fact about you:
I'm also an amazing chef :)
Read More On Our Blog
