Founder Spotlight: Rishabh Gupta (OatMlk)
Meet Rishabh Gupta
Company:
We make milk from oats.
Startup Stage:
Boostrapped
Location:
Kanpur, India
When did you launch the business?
2021
What led you to where you are today?
I have always wanted to work on my own thing, something I was passionate about. It came from a place of want and has now spiraled into a newfound love and respect for what we do and our contribution to the society we work towards.
What do you wish you knew before embarking on your entrepreneurial journey?
Entrepreneurship is harder than it spells. I always got a sense of how hard it would be but what I wish I knew was the amount of patience, persistence, and perseverance one needs to stay highly motivated after every failure and every struggle, which is the deemed entrepreneurial process.
What is the most difficult decision you've had to make regarding your business so far?
There was a time when we felt the product was ready for the market and we got good feedback from our sampling. However, our reference point required it to be a bit better to come closer to perfection. The hardest decision was to invest time, money, and energy into spending another month making the product better to ensure we were happy with the product even though the previous version would have done just fine in the market.
What can you help the VEGPRENEUR community with?
We are very new to the Food and Beverages space. Personally, I worked in finance and then people analytics and Akash in data viz. Though our families have businesses in India and we have grown up seeing how business is done, we bring a fresh perspective into FNB. We have experience in varied sectors, across different parts of the world, and we know how to navigate a difficult country with varied consumers, in a product space that is extremely new. I believe the VEGPRENEUR community could benefit from our experience and understanding of the same.
How can the VEGPRENEUR community help you?
Though we understand the Indian market, our product, and how to market, we would love to leverage mentoring opportunities, expertise, and even secure investment in our venture through the VEGPRENEUR community. I think it could serve as a guide to convert good business practices to best and also highlight the way we can grow and mature into a better company.
Fun fact about you:
As a teen, I launched model rockets at the Kennedy Space Center, NASA.
Anything else you would like to share?
The future is green :)
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