Oshi Opens Public Investment Round on Wefunder

Edited by The VEGPRENEUR Team

Backed by early investors of Oatly, Impossible Foods, and Beyond Meat, Oshi secures a $3 million strategic investment from one of Latin America’s largest seafood manufacturers.

Oshi, the food-tech pioneer behind the first whole-cut 100% plant-based salmon fillet in the US market, announced today a major strategic milestone: a significant investment from a global seafood manufacturing giant and the opening of its community investment round on Wefunder.

The backing from a traditional seafood industry leader marks an industry shift, validating Oshi’s technology as the potential future of the category. After five years of rigorous R&D and growing market traction, Oshi is now moving from pilot success to national scale.

Check out their campaign here!

"We are at a tipping point," said Ofek Ron, CEO and Co-Founder of Oshi. "The fact that one of the largest traditional seafood players in Latin America is investing in us is a clear signal that plant-based seafood is the future of food security. We are now inviting our community to join this momentum - investing in a mission that is good for the ocean and built for massive commercial growth."

Launching the Whitefish Series: Beyond Salmon

Oshi is officially evolving into a comprehensive seafood platform with the launch of its Whitefish product line. Developed over 18 months, the Whitefish series utilizes Oshi’s patented technology to create a whole-cut fillet that mimics the delicate, flaky texture of traditional whitefish.

Unlike other products in the market, Oshi’s Whitefish focuses on a versatile, "ocean-scented" flavor profile designed to appeal to a wide audience-from fine-dining chefs to families. The new line is joining Oshi’s flagship salmon in high-profile venues and retailers across the U.S.

From Pilot Success to National Retail Scale

In just 12 months since its pilot launch, Oshi has expanded into 100+ restaurant menus, including Neat Burger (backed by Leonardo DiCaprio and Lewis Hamilton), Veggie Grill, and City Roots.

The company has seen revenue grow 4x year-over-year and is now preparing for a major national retail rollout targeting 686 doors in 2026. This expansion is supported by industry-leading distributors KeHE and UNFI, with products entering retailers such as Lassens, Mother’s Market, and Earthfare. By leveraging its "plug-and-play" manufacturing model, Oshi has already reduced production costs by over 80%, paving the way for price parity with conventional fish.

Join the Oshi Seafood Revolution

The investment round is now open on Wefunder, starting at $250, allowing mission-driven investors to own a stake in the company disrupting the $1.2B seafood industry alongside world-class VCs like Unovis and Alumni Ventures.
In addition to equity, Oshi is offering exclusive investor perks and benefits.

"I’ve spent decades building a category-defining company, taking Oatly from a niche idea to a global leader, and that experience has made me very skeptical of how hard this category is to get right," said Björn Öste, Co-Founder of Oatly and Oshi investor. "When I first tasted Oshi’s prototypes in 2022, I initially tried to talk Ofek out of it. Plant-based fish is a brutally tough challenge. What changed my mind was their execution. Oshi hasn’t just developed a compelling product; they’ve built a proprietary production process that gives them a real edge. They have a real shot at defining this category."

Unovis, the legendary alternative protein fund behind Beyond Meat, stated: "Seafood is one of the last frontiers in the alternative protein revolution. We've seen what plant-based can do to meat and dairy - Oshi is bringing that same disruption to salmon, the most consumed seafood in America. The science, the texture, the team: this is exactly the kind of company we built Unovis to back."

About Oshi

Oshi is a food-technology company dedicated to eliminating the need for industrial fishing by creating high-quality, whole-cut seafood from plants. Led by a team of serial entrepreneurs and PhDs, Oshi uses proprietary technology to deliver the authentic seafood experience consumers love, without the environmental cost. Oshi is also a VEGPRENEUR Member and a 2025 VEGPRENEUR Award Winner.

See the full list of VEGPRENEUR Awards 2025 winners here!